Client
Luxury Escapes
Discipline
Digital, Social
In a world obsessed with looking down at screens, this campaign asked people to look up.
Designed for Luxury Escapes' 2024 European airfare deals, the brief called for something that could stretch across interchangeable destinations without feeling generic. Rather than reaching for the obvious, the postcard shot, the hero landmark front and centre, I wanted to find a way to capture the feeling of actually being there. That moment where you arrive somewhere historic and ancient and you just... stop.
The concept was simple: look up. Iconic European landmarks reframed through the perspective of a traveller taking it all in, invoking a sense of wonder that felt genuinely different to how travel is usually sold. It gave the campaign a visual thread that could flex across multiple destinations while still feeling cohesive and considered.
More than a flight deal campaign, this was a love letter to travelling and history - and a reminder that the world is worth looking up for.
