Client
Disne/Luxury Escapes
Discipline
Brand Campaign, Print/Digital
Disney's brand guidelines are among the strictest in the world; every asset reviewed, every element accounted for, zero room for interpretation. When Luxury Escapes partnered with Disney Cruise Line, the creative challenge wasn't just to make something beautiful; it was to satisfy two very different brand guardians at once.
As the designer on the campaign, I navigated Disney's exacting requirements while ensuring Luxury Escapes maintained its own identity throughout, a balance that had to hold across digital, social, and print. The campaign ran nationally in the Herald Sun as part of Luxury Escapes' weekly media presence, meaning the execution had to be flawless at every scale and in every context.
The result was a campaign both brands were proud of, strong creative feedback from the Disney team, and work that showed up consistently, whether it was a social story on someone's phone or a full-page print spread across the country.
